Expansion of United Press originating from a modest news agency to one that addresses a vast number of areas
United Press is a reputed news agency that carries with itself an experience of a century. Established in 1907, this news agency was at the same league as some of the most prominent and successful news agencies including Reuters and Associated Press. The primary publication of the United Press was its afternoon newspapers which were very comprehensive and carried information of all spheres such as sports, entertainment, health, world news etc. Though with the decline in newspaper publication because of the elevated popularity of news on the television, United Press proceeded the road of decline. However, from the year 2000, this news agency was bought over by the company News World Communication and this activity contributed to a significant improvement in the fortunes of United Press International.
Following the incorporation of this news agency within the umbrella of News World Communication, there have been a number of changes which were incorporated in the format in the publication. The publication began exploring opportunities beyond the realm of domestic and international news and made its foray in the world of sports, entertainment, business, science and health. Additionally, it aimed to get to a wider audience and hence began filing its news articles nit just in English but also in Arabic and Spanish too.
Along with this alteration of format United Press started to expand globally and established offices in countries including London, Beirut, Santiago, Hong Kong, Tokyo and Seoul with its headquarters tucked away in Washington D.C. They chose Washington as the location for establishing their headquarters as this state was the hub of all of the policy making organizations irrespective of them being government bodies or non government bodies. It is because of the exhaustive, in dept, comprehensive and qualitative information this news agency provides that it has achieved the status to become one of the major providers of important information to a number of organizations like media units, business houses and a lot of government organizations.
The news content and stories are published each day on their own active website called upi.com. This website has a very wide reach and it has an online audience that is growing really fast. It’s been estimated that almost over 2.8 people visit this website every month and they have been seeing a consistent surge in these numbers.
The reason behind this escalating reader base can be attributed to the massive amount products which this news agency offers in 2 formats; one that of news analysis and the other that of news briefs. Aside from this they also function as a sports news agency, a business news agency, a science and health news agency etc, providing detailed reports and sector analysis of each of those divisions. Apart from offering case specific information, the United Press news agency has on offer a more traditional news format called News track that collates information from all the news sources.